We live in an era where technology is redefining virtually every aspect of our professional and academic lives. Accelerated digitalization, artificial intelligence and automation provide us with the speed and efficiency we need to navigate today’s ever-changing business environment. Yet, at the Business Administration Research Center, we firmly believe that some of the most meaningful ideas are rooted in human creativity, personal expression and the patience and care that go into creating something by hand.
To bring this philosophy to life through our visual identity, we are delighted to introduce a one-of-a-kind, physical logo, handcrafted with a lot of passion by one of our talented students, Daria Ștefania Voicu, a first-year undergraduate student in the English-taught program of the Business and Tourism Faculty.
Creating this logo was much more than a design exercise. It became a creative journey into the essence of research and business management – from the initial sketches and conceptual exploration to the final handcrafted model. It is a reminder that, even in an increasingly automated world, authentic creativity, human connection and personal contribution remain invaluable.
We would like to extend our heartfelt thanks to Daria for her enthusiasm, dedication, creativity, and the time and care she invested in bringing this idea to life.
Thank you, Daria, for helping give our hub a unique identity – created by one of our students, inspired by our values, and made by hand.