On May 28, 2026, the Business Administration Research Center hosted the workshop “K-pop from an Entrepreneurial Perspective”, an engaging event dedicated to students passionate about the K-pop phenomenon and interested in understanding how this global industry has evolved into a remarkable model of entrepreneurial success. The workshop was organized under the guidance of our colleague, Professor Raluca Grosu, PhD, and was delivered by Eva-Măriuca Rădulescu and Daria Ștefania Voicu, both first-year students at the Faculty of Business and Tourism, English-taught program. Their enthusiasm and professionalism transformed the event into an inspiring experience for all participants.
Bringing together students from various academic backgrounds, the workshop created an interactive space for discussions on the economic, business, social, and cultural impact of the K-pop industry. Beyond the academic and business insights, the event highlighted the importance of passion, dedication and teamwork in developing initiatives with meaningful impact. The dynamic atmosphere and active involvement of attendees once again demonstrated the value of interdisciplinary collaboration and the exchange of ideas between young people interested in both music and business.
We would like to thank all the students who participated and contributed with valuable ideas, questions, and perspectives to the success of this workshop. We are delighted to support such initiatives!
