Student involvement in research is a central priority of our Center and a fundamental pillar of academic development – a commitment once again demonstrated during the Student Scientific Session held on April 2, 2026.
Undergraduate and master’s students presented highly relevant research papers focused on contemporary topics such as the use of artificial intelligence in recruitment and the financial sector, consumer behavior in the era of digital platforms and the impact of emerging technologies on the business environment. The diversity of the topics addressed reflects not only a strong interest in applied research, but also the students’ ability to critically analyze complex economic and social phenomena.
The results achieved during the competition confirm the high level of preparation, engagement and academic excellence of the students from the Faculty of Business and Tourism (Bucharest University of Economic Studies), as well as the quality of scientific mentorship provided by our colleagues, members of the Business Administration Research Center. Congratulations to all participants and award winners!
Undergraduate Section (“Business Administration”)
The Use of Generative Artificial Intelligence in Recruitment: Applicants’ Perspective (2nd Place – Bucharest University of Economic Studies)
Author: Dinu Rucsandra-Maria, 2nd year; Scientific Coordinator: Professor Raluca-Mariana Grosu, PhD
Digital Transformation in Tourism: From Traditional Agencies to Digital Platforms – Winners and Losers (3rd Place – Bucharest University of Economic Studies)
Authors: Furduescu Erick Nicolae & Florea Rareș Gabriel, 2nd year; Scientific Coordinator: Associate Professor Răzvan Dina, PhD
Business Plan for an Online Gastronomy Business (Honorable Mention I – Bucharest University of Economic Studies)
Author: Popa Roberta-Maria, 3rd year; Scientific Coordinator: Associate Professor Răzvan Dina, PhD
The Impact of Music on Human Behaviour – Perspectives for Career Trajectory (Honorable Mention II – Bucharest University of Economic Studies)
Authors: Mihai Dobrișan Lucas Robert, Trache Ana, Trușcă Marc Alexandru & Rădulescu Eva Măriuca, 1st year; Scientific Coordinator: Associate Professor Irina Maiorescu, PhD
Autonomous Stores – A New Direction in the Digitalization of Retail and Consumer Experience
Author: Radu Alexandru Virgil, 1st year; Scientific Coordinator: Professor Andreea-Simona Săseanu, PhD
From Self-Checkout to “Just Walk Out”: The Technological Evolution of Payment Processes and Its Impact on Human Interaction in Retail
Author: Pop Andrei Filip, 1st year; Scientific Coordinator: Professor Andreea-Simona Săseanu, PhD
The Collaborative Economy and the Role of Digital Platforms in Transforming Tourism Services
Author: Codin Maria-Flaviana, 3rd year; Scientific Coordinator: Professor Irina Albăstroiu-Năstase, PhD
Master’s Section (“Business Excellence”)
Bank Fraud Detection Through Artificial Intelligence Models: Solutions for Increasing the Security of Financial Services (1st Place – Bucharest University of Economic Studies)
Author: Văleanu Teodora-Iulia, EBS Master’s Program, 1st year; Scientific Coordinator: Professor Raluca-Mariana Grosu, PhD
The Implications of Leadership in the Use of Artificial Intelligence within Companies (2nd Place – Bucharest University of Economic Studies)
Author: Oprina Ana-Maria, Business Master’s Program, 1st year; Scientific Coordinator: Professor Andreea-Simona Săseanu, PhD
The Illusion of Choice: How Netflix Algorithms Influence User Behavior (3rd Place – Bucharest University of Economic Studies)
Author: Constantinov Maximilian, AAC Master’s Program, 1st year; Scientific Coordinator: Associate Professor Răzvan Dina, PhD
Mental Health in the Organizational Environment: The Relationship Between Perfectionist Profiles and Work-Life Balance Stability (Honorable Mention II – Bucharest University of Economic Studies)
Author: Broască Oana, Business Master’s Program, 2nd year; Scientific Coordinator: Professor Raluca-Mariana Grosu, PhD
Consumer Protection in the Contemporary Economy
Author: Mihai Daniel Alexandru, MCEPC Master’s Program, 1st year; Scientific Coordinator: Professor Magdalena Bobe, PhD
A Descriptive Analysis of the Degree of Digitalization of Enterprises in Romania
Author: Coman Iasmina, AAC Master’s Program, 2nd year; Scientific Coordinator: Professor Raluca-Mariana Grosu, PhD