{"id":223,"date":"2026-04-27T12:17:50","date_gmt":"2026-04-27T12:17:50","guid":{"rendered":"https:\/\/businesshub.ase.ro\/?page_id=223"},"modified":"2026-04-28T08:15:51","modified_gmt":"2026-04-28T08:15:51","slug":"consultanta","status":"publish","type":"page","link":"https:\/\/businesshub.ase.ro\/index.php\/consultanta\/","title":{"rendered":"Consultan\u021b\u0103"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"315\" height=\"315\" src=\"https:\/\/businesshub.ase.ro\/wp-content\/uploads\/2026\/04\/image.jpeg\" alt=\"\" class=\"wp-image-247\" srcset=\"https:\/\/businesshub.ase.ro\/wp-content\/uploads\/2026\/04\/image.jpeg 315w, https:\/\/businesshub.ase.ro\/wp-content\/uploads\/2026\/04\/image-300x300.jpeg 300w, https:\/\/businesshub.ase.ro\/wp-content\/uploads\/2026\/04\/image-150x150.jpeg 150w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Proiectul FRESHconsult<\/strong>&nbsp;reprezint\u0103 <strong>o ini\u021biativ\u0103 inovatoare, unic\u0103 \u00een mediul universitar din Rom\u00e2nia, <\/strong>care permiteconectarea direct\u0103 a mediului academic cu cel de afaceri, cre\u00e2nd premisele unui ecosistem &nbsp;de tip colaborativ \u00een dezvoltare, cu poten\u021bialul de a genera sistematic sinergii pozitive pentru toate p\u0103r\u021bile implicate. Astfel, <strong>\u00eentreprinz\u0103tori <\/strong>interesa\u021bi (din firme micro sau mici) pot beneficia <strong>gratuit de<\/strong> <strong>consultan\u021b\u0103 generic\u0103, <\/strong>valorific\u00e2nd cuno\u0219tiin\u021be de specialitate, competen\u021be digitale \u0219i poten\u021bialul inovator al echipelor de studen\u021bi implicate, sub coordonarea \u0219tiin\u021bific\u0103 a unor cadre didactice universitare.<\/p>\n\n\n\n<p>De la studii de pia\u021b\u0103 \u0219i analize asupra concuren\u021bilor, p\u00e2n\u0103 la strategii de marketing \u0219i v\u00e2nz\u0103ri, optimizarea modelului de afaceri, sau validarea unor idei noi, proiectul FRESHconsult ofer\u0103 \u00eentreprinz\u0103torilor beneficiari plusvaloare autentic\u0103, prin formularea de solu\u021bii personalizate\/ propuneri corespunz\u0103tor structurate\/ recomand\u0103ri op\u021bionale, orientate spre rezultate \u0219i adaptate unor nevoi reale.<\/p>\n\n\n\n<p>Demarat \u00een 2017, la ini\u021biativa prof. univ. dr. Mariana Dr\u0103gu\u0219in, proiectul FRESHconsult a fost dezvoltat \u00eempreun\u0103 cu prof. univ. dr. Raluca Mariana Grosu, cu o structur\u0103 atent definit\u0103, inspirat\u0103 din experien\u021ba universitar\u0103 american\u0103, la implementarea sa contribuind consistent \u0219i conf. univ. dr. Mirela Octavia S\u00eerbu, toate membre ale centrului nostru. FRESHconsult a coagulat, de-a lungul celor 9 itera\u021bii deja derulate, sprijinul a numero\u0219i al\u021bi membri ai Centrului de Cercet\u0103ri Administrarea Afacerilor \u2013 prof. univ. dr. Lelia Voinea, conf. univ. dr. Robert Bumbac, conf. univ. dr. R\u0103zvan Dina, conf. univ. dr. Smaranda Giu\u0219c\u0103 \u2013 care au extins abord\u0103rile \u0219i \u00een sfere precum \u201cdesign thinking\u201d, sisteme informatice, v\u00e2nz\u0103ri, \u0219tiin\u021ba m\u0103rfurilor sau \u0219tiin\u021bele consumatorului.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Impact (2017-2026)<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>638 \u00eentreprinz\u0103tori beneficiari<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>2446 de studen\u021bi care au colaborat cu \u00eentreprinz\u0103tori<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>25.927 de ore de consultan\u021b\u0103 generic\u0103 gratuit\u0103<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>3151 de recomand\u0103ri, multe implementate \u00een practic\u0103<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Prin proiectul FRESHconsult, Centrul de Cercet\u0103ri Administrarea Afacerilor sus\u021bine un model de colaborare&nbsp;\u201cwin-win\u201d, \u00een care companiile pot beneficia de idei inovatoare, \u00een concordan\u021b\u0103 cu tendin\u021be actuale, iar membri ai mediului academic &#8211; studen\u021bi \u0219i profesori pot valorifica oportunitatea de a-\u0219i consolida relevan\u021ba prin aplicarea cuno\u0219tin\u021belor \u00een contexte reale. Totodat\u0103, FRESHconsult reprezint\u0103, \u00een continuare, o valoroas\u0103 surs\u0103 de teme de cercetare, care s\u0103 contribuie la generarea de noi informa\u021bii \u0219i cuno\u0219tin\u021be privind complexitatea \u0219i dinamica mediului de business din Rom\u00e2nia.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Testimoniale \u00eentreprinz\u0103tori beneficiari<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>\u201cIdeile inovative ale membrilor echipei de studen\u021bi ne-au convins s\u0103 facem o serie de schimb\u0103ri (extinderea pe pia\u021ba extern\u0103 cu cursuri \u00een limbi str\u0103ine, \u00eembun\u0103t\u0103\u021birea site-ului firmei, de exemplu). A fost o colaborare de succes de ambele p\u0103r\u021bi. Proiectul este unul foarte util!!!&#8221;<\/em><\/p>\n\n\n\n<p><strong>Alexandru Elena<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>&#8220;Am ob\u021binut informa\u021bii \u0219i sugestii foarte interesante de la echipa de studen\u021bi. Inten\u021bionez s\u0103 pun in practic\u0103 6 din cele 10 sugestii f\u0103cute! Mul\u021bumesc \u0219i succes! Un proiect l\u0103udabil!&#8221;<\/em><\/p>\n\n\n\n<p><strong>Simina Filat<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>&#8220;Mi-a f\u0103cut pl\u0103cere s\u0103 lucrez cu studen\u021bii \u0219i pentru c\u0103 au un orizont mai larg. Am aflat astfel mai multe despre viziunea noii genera\u021bii privind barurile. S-au implicat intens \u00een g\u0103sirea de noi solu\u021bii pentru dezvoltarea afacerii mele: program de reduceri pentru studen\u021bi, structura paginii web, integrarea livr\u0103rii la domiciliu etc. Consider c\u0103 proiectul FRESHconsult este o oportunitate important\u0103 pentru actuali \u0219i viitori \u00eentreprinz\u0103tori&#8221;<\/em><\/p>\n\n\n\n<p><strong>R\u0103dulescu C\u0103t\u0103lin<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Proiectul FRESHconsult&nbsp;reprezint\u0103 o ini\u021biativ\u0103 inovatoare, unic\u0103 \u00een mediul universitar din Rom\u00e2nia, care permiteconectarea direct\u0103 a mediului academic cu cel de afaceri, cre\u00e2nd premisele unui ecosistem &nbsp;de tip colaborativ \u00een dezvoltare, cu poten\u021bialul de a genera sistematic sinergii pozitive pentru toate p\u0103r\u021bile implicate. Astfel, \u00eentreprinz\u0103tori interesa\u021bi (din firme micro sau mici) pot beneficia gratuit de consultan\u021b\u0103&hellip;&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-223","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/businesshub.ase.ro\/index.php\/wp-json\/wp\/v2\/pages\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesshub.ase.ro\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businesshub.ase.ro\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businesshub.ase.ro\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businesshub.ase.ro\/index.php\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":5,"href":"https:\/\/businesshub.ase.ro\/index.php\/wp-json\/wp\/v2\/pages\/223\/revisions"}],"predecessor-version":[{"id":253,"href":"https:\/\/businesshub.ase.ro\/index.php\/wp-json\/wp\/v2\/pages\/223\/revisions\/253"}],"wp:attachment":[{"href":"https:\/\/businesshub.ase.ro\/index.php\/wp-json\/wp\/v2\/media?parent=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}